Niche marketing means creating a specific product for a small and well-defined group of people.
Actually, we never have such a marketing strategy for many years in our towel and bathrobe manufactory. We always create our towel collections for a big group of people depend on the countries.
Last year, accidentally we developed a towel for a customer in ”Skull” design with a specific technic.
But we sold thousands ”Skull” Towel, accidentally!
The greatest lesson we learned from this case, ”Never ignores a specific segment of the population in marketing strategy, because we sell towels more than 40 countries. That means, when all small group of people is gathered, a large community emerges at the end.